The New Email “Epidemic”: Google and Yahoo Change the Rules for Email Delivery
In the ever-evolving world of digital marketing, email remains a cornerstone, a direct line from your business to your customers. But just as you wouldn’t send or open a letter dressed in an unmarked,...
View ArticleWith the Rise of AI, Do I Need a Digital Marketing Agency?
Artificial Intelligence, or AI, has changed the landscape for digital marketers. Products like Chat GPT (If you haven’t read our previous blog discussing ChatGPT click here) and Bard have reduced the...
View ArticleUnderstanding ChatGPT and Bard: The Future of AI Chatbots
Technology is constantly advancing. However, some recent accomplishments will have massive impacts on how we use technology in the future. Artificial intelligence has been a hot topic of discussion...
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View ArticleWhat You Need To Know About Google’s Helpful Content Update
Google is the number one search engine because users trust it to return relevant, constructive results. Companies and websites that find themselves at the top of applicable search results lists are...
View ArticleEverything You Need to Know About Google Analytics 4
Knowledge is power in the world of digital marketing. Knowing where your website stands gives you clear direction on areas to improve and successes to replicate. And the best way to get these insights...
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Top Ten Reasons You Must PROPERLY Market Your Business
#10. Proper Marketing Leads To Your Business’ Credibility Promotion is imperative to the validity and trustworthiness of your product or service. #9. Strategic Marketing Allows You To Target Your...
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Better is Boring—Different is Radical!
When it comes to home builder marketing, different is radical! Being better is simply boring. So many of our home builder clients attempt to outgun their competition by incrementally improving their...
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The Six Primal Pillars Of The Human Brain
As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a...
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To Successfully Market, You Must First Thoroughly Understand
I hope that doesn’t come across as some type of Jedi mantra or cutesy rhetoric, but really, it’s the best way I can quickly summarize what every builder marketing new homes has to grasp. You need to...
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Another Step To Help You Get The Most From Your Leads
Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary? I’m proud to announce that Trent has been...
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It’s Coming… BuilderRadio. Bigger. Better. Badder.
Power Marketing, has acquired BuilderRadio , the international source of educational information for the homebuilding industry. Since 2007, BuilderRadio has offered access to professional interviews,...
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Unique Selling Proposition—The Foundation To Your Success. What Is Yours?
As a regular reader of Tuesday Tips and our Power Marketing blog, hopefully you’ve been discovering a wealth of useful strategies pertaining to your marketing endeavors. It’s very important, however,...
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Find That Niche That Only You Can Scratch
The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice:...
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Addressing COVID-19 in Maryland
COVID-19 (otherwise known as coronavirus) is quickly making its way around the Maryland region. People are nervous. Grocery stores are seeing record amounts of sales. And many are concerned about...
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Top Ten Reasons You Must PROPERLY Market Your Business
#10. Proper Marketing Leads To Your Business’ Credibility Promotion is imperative to the validity and trustworthiness of your product or service. #9. Strategic Marketing Allows You To Target Your...
View ArticleClik here to view.
Better is Boring—Different is Radical!
When it comes to home builder marketing, different is radical! Being better is simply boring. So many of our home builder clients attempt to outgun their competition by incrementally improving their...
View ArticleClik here to view.
The Six Primal Pillars Of The Human Brain
As much as we like to convince ourselves we’re thinking machines complete with emotions, in actuality, we’re emotional machines who, on occasion, think! That’s not splitting hairs—it’s really quite a...
View ArticleClik here to view.
To Successfully Market, You Must First Thoroughly Understand
I hope that doesn’t come across as some type of Jedi mantra or cutesy rhetoric, but really, it’s the best way I can quickly summarize what every builder marketing new homes has to grasp. You need to...
View ArticleClik here to view.
Another Step To Help You Get The Most From Your Leads
Say “Hello” to Power Marketing’s Trent Semler. He’s got a great smile, don’t you think? Want to know why he’s grinning like the cat that caught the canary? I’m proud to announce that Trent has been...
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